Increase the loyalty of existing customer base and attract new customers without using budget on the direct advertising
To surprise, to cause a smile and sincere admiration – all of these are necessary to make content viral and to encourage opinion leaders to mention the brand or product in their personal social accounts. To create a trustful atmosphere we have chosen a holiday that is close to Ukrainian parents – St Nicholas Day. We have worked on high-quality logistics so the gifts were delivered exactly on the 19th of December that triggered native publications across social media accounts of opinion leaders.
200 000+ unique reach
CPR was 0,32 UAH (it is twice cheaper than the average CPR in the category)
20 000+ Engagement
More than 30 publications and 20 stories