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agusha

Brand

Agusha is a brand that strives for innovation and, at the same time, commits to traditions.

Challenge

Increase the loyalty of existing customer base and attract new customers without using budget on the direct advertising

Solution

To surprise, to cause a smile and sincere admiration – all of these are necessary to make content viral and to encourage opinion leaders to mention the brand or product in their personal social accounts. To create a trustful atmosphere we have chosen a holiday that is close to Ukrainian parents – St Nicholas Day. We have worked on high-quality logistics so the gifts were delivered exactly on the 19th of December that triggered native publications across social media accounts of opinion leaders.

Results

200 000+ unique reach
CPR was 0,32 UAH (it is twice cheaper than the average CPR in the category)
20 000+ Engagement
More than 30 publications and 20 stories

Result

200 000+ unique reach
CPR was 0,32 UAH (it is twice cheaper than the average CPR in the category)
20 000+ Engagement
More than 30 publications and 20 stories