Tell about the benefits of Canesten and involve target audience in interaction with the brand. Inform audience about the key advantage of the product – an effective thrush treatment in one step.
Thrush is not something to be ashamed of! We have developed promo platform with interactive mechanics. Since, the main advantage of the product is a fast effect, by using simple examples we have showed time costs of usual things earlier and now, in the era of fast and tested solutions. For example, previously a tailor needed 12 days to make a dress, whereas now it is one click away from a purchase. Treatment of thrush before took at least 5 days and plenty of drugs, whereas now it is a single use of Canesten.
Users also had an opportunity to sign in via social media and take part in the giveaway of branded gifts.
The period of the campaign was 3 months: during this time the maximum number of target audience interacted with the promo and the website gained repeated visits.
110 000+ unique reach
5 000+ participants