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canesten

Brand

«Bayer» is a global enterprise specializing in health care and agriculture. Products and services of the company aim to increase people welfare and quality of life.

 

Challenge

Tell about the benefits of Canesten and involve target audience in interaction with the brand. Inform audience about the key advantage of the product – an effective thrush treatment in one step.

Solution

Thrush is not something to be ashamed of! We have developed promo platform with interactive mechanics. Since, the main advantage of the product is a fast effect, by using simple examples we have showed time costs of usual things earlier and now, in the era of fast and tested solutions. For example, previously a tailor needed 12 days to make a dress, whereas now it is one click away from a purchase. Treatment of thrush before took at least 5 days and plenty of drugs, whereas now it is a single use of Canesten.
Users also had an opportunity to sign in via social media and take part in the giveaway of branded gifts.
The period of the campaign was 3 months: during this time the maximum number of target audience interacted with the promo and the website gained repeated visits.

Results

110 000+ unique reach
5 000+ participants

Result

110 000+ unique reach
5 000+ participants