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duru

Brand

«DURU» caresses the skin of three generations of women all over the world and is a daily companion of feminine purity and beauty.

 

 

Challenge

Increase awareness of the new shower gel line from Duru – Treasures of Nature.

Solution

More shares mean higher awareness of the product. The advertorial content should be funny or useful for users to share it. We have linked these two qualities and launched a viral project that involved a celebrity. We have developed a generator of congratulations for users and their close ones. The face of the campaign was Lesya Nikituyk who is well known amongst the target audience. The synergy of the brand and opinion leader’s work allowed to integrate natively product into all stages of the advertising campaign, making content viral and personalized. After all, who will say “No” to congratulations from a TV star? ;)

Results

5 000+ unique messages
4 000+ shares
80 000+ video views

Result

5 000+ unique messages
4 000+ shares
80 000+ video views