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foxtrot

Brand

"Foxtrot" is the largest retail network by the number of stores and sales of electronics and household appliances in Ukraine.

Challenge

Growth of online sales
Decrease of CPA
Increase of ROI

Solution

The position of the online store was stable, although optimization helps to achieve best results. We have conducted a large-scale market research that allowed us to locate uncovered previously potential of the online store and develop the more effective channels of communication. Since structural changes of the website weren’t included in the budget, we have focused on off-page SEO and contextual advertising.

Results

1 100,58% ROMI in Google AdWords
+126% conversions
+230% sales
4% CPA
+68% ROMI

Result

1 100,58% ROMI in Google AdWords
+126% conversions
+230% sales
4% CPA
+68% ROMI