Increase sales of contact lenses by the end of 2016 and build the knowledge of the convenience of contact lenses in comparison with glasses.
It was important for this campaign to choose the optimal split of media tools, since client didn’t have sufficient budget to start TV campaign. Client had clear business indicators, which should be achieved in the short term. We have used display advertising to build brand knowledge; and to generate conversions on the website we have used contextual advertising. To achieve additional knowledge of brand’s contact lenses we have used out-of-home and radio advertising. The campaign period was 1.5 month.
+7% growth in sales in March
+17% growth in sales in April