To fresh customers’ perception of the brand as something surprising. Reward loyal audience with cute and unexpected gifts.
People often store things that remind them of pleasant moments and vivid impressions. That is why we have decided to present moments and attributes from the beloved brand to loyal customers. We have created promo website where users could choose unique T-shirts from Nutella.
We didn’t want to attract poor-quality audience of prize-catchers and switchers to the promo, therefore during the whole three-month period of the campaign we have used only one information channel: large sale points with wobblers and information on the product package.
3 600 unique participants who received customized T-shirts from the brand without media support.