ру
ру

palmolive

Brand

Palmolive is the trademark of a product line owned by American company Colgate-Palmolive.

 

Challenge

To announce the launch of the new Palmolive shower gel line “Carpathian herbs”. Build brand awareness and stimulate sales of the new SCUs.

Solution

During the launch we have worked on the first sale’s funnel – “brand awareness”. Interactivity, deep colors, emotionality and the ability to work with clear targeting in digital became the key to the success of the campaign. We have launched visually attractive and interactive platform – promo website. Parallax technology grants the ability of deep immersion by using series of associations. We gave an opportunity to users to manage natural elements (visually feel the bright energy of the sun, listen to the power of wind and dive into the rushing water of mountain streams). All of these are linked directly to Carpathian herbs, which are included into the composition of the new Palmolive product line.

Results

Reached more than 2 000 000 users
More than 29 000 website visitors
1.5 minutes average session duration per user

Result

Reached more than 2 000 000 users
More than 29 000 website visitors
1.5 minutes average session duration per user