Dealer of premium cars approached us with a task to increase the amount of applications for a test drive. Previously the brand has already used various advertising tools but since audience with the high income almost don’t react to direct advertising, company needed additional conversional channels.
We have completely abandoned direct advertising and transferred the budget on Facebook. We had only 4 weeks before the start of the test drive, so we required the most effective promotion. For this cause we have used two approaches: custom manual targeting and lookalike audiences. We used main audience interests from Google Display Network such as travel, flights, business, finance and politics. Daily work with creative materials, testing different interests of the target audience and placement on both desktop and mobile versions allowed us to exceed the planned KPIs.
Overfulfillment of the plan by 25%
150+ completed applications
The application cost was 1.5 times lower than the average brand’s CPA.