Increase audience's loyalty towards brand and reduce level of switching to competitors’ products
Tough competition is major characteristics of pharmaceutical products promotion. Therefore, it is important to use both rational and emotional triggers. We have combined 2 ideological vectors: “food” and “travel” that influence wide audience and created an interactive promo website. Users signed in via social media account and took a test, which in the end shows what is the most appropriate country for a user, according to his or her gastronomic taste. Each signed up user had an opportunity to take part in giveaway of a dinner in a restaurant with cuisine from the country he or she got as a result of the test. The winner had an opportunity to receive a gastronomic tour as a gift that corresponds to the result of the test. To promote the project we have used display advertising with targeting on thematic websites with high coverage. The campaign period was 2.5 month.
+84 000 unique users
+2 734 shares
85 000 participant